The journal

Notes from the studio floor

Plain-English writing on what we're building, what we're seeing, and what actually works in 2026 for AI-first software companies. No recycled listicles.

Featured · 25 May 2026

Build vs Buy: A Decision Framework for Founders

When to build custom software, when to buy existing tools, and how to avoid costly mistakes. A practical framework for Australian founders.

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More from the journal

24 May 2026 · Uncategorized

CI/CD for Small Teams: Ship Safely Without Hiring DevOps

Set up continuous integration and deployment on a startup budget. Real tooling choices, actual trade-offs, and why you don't need a full-time… Read ›

23 May 2026 · Uncategorized

Why Offshore Dev Teams Quietly Cost More Than You Think

Offshore development looks cheap upfront. But timezone delays, communication friction, rework cycles, and knowledge loss add hidden costs that often exceed local… Read ›

23 May 2026 · Uncategorized

Go-To-Market for Australian Software Startups: Building Real Revenue

How to launch, acquire customers, and scale a software product in Australia without burning cash on the wrong channels. Read ›

23 May 2026 · Uncategorized

Positioning: Why Founders Get It Wrong and How to Fix It

Most founders confuse positioning with messaging. Here's why that costs them money, and the framework to get it right. Read ›

22 May 2026 · Uncategorized

Pricing Your SaaS: Frameworks for Australian Founders

How to set SaaS pricing that works for your market, runway, and unit economics. Real frameworks Australian founders actually use. Read ›

22 May 2026 · Uncategorized

Google Ads in 2026: What Works for Australian B2B

Google Ads have shifted hard toward AI and intent signals. Here's what actually moves revenue for Australian software and SaaS companies. Read ›

21 May 2026 · Uncategorized

Health Data, Privacy and the Australian Privacy Act for Builders

Health data attracts regulatory scrutiny. Here's what Australian founders need to know about the Privacy Act before you build. Read ›

21 May 2026 · Uncategorized

PropTech Platforms: What Australian Agencies Want Built

Real problems Australian real estate teams are solving with custom software. Here's what works, what doesn't, and what you should build. Read ›

21 May 2026 · Uncategorized

LegalTech and AI: Where the Real Efficiency Gains Are

AI in legal isn't magic. Here's where it actually saves money, and where it falls short. Read ›

Free · Take it to every pitch

The AI SaaS Buyer's Checklist

17 questions to ask before signing any AI SaaS quote. We wrote it after watching too many founders pay for what was essentially a GPT wrapper and a maintenance bill.

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