Branding & UI/UX

Brand systems you can actually use — not a 90-page PDF

The test of a brand isn’t the launch reveal. It’s whether your marketing team can build a landing page six months later without emailing the agency. We ship brands as working systems: design tokens, Figma components, code-ready specifications, asset libraries, and guideline docs short enough that humans read them.

What’s in the box

• Identity design — logo system with primary mark, secondary mark, favicon, social profile variants. Tested against dark, light, coloured, noisy backgrounds before sign-off.
• Typography system — primary display face, body face, fallback stacks, weight ladder, tested for web performance and legibility at scale.
• Colour tokens — semantic names, accessibility-checked contrast ratios, light / dark variants, CSS and design-system variable files included.
• Figma component library — buttons, forms, cards, navigation, modals — all as reusable components with variants, not just flat artboards. Your team can build without rebuilding.
• Iconography & illustration — a starter set scaled to your needs, plus a guide for adding to it later.
• Motion principles — easing curves, standard durations, when to animate and when not to. Concrete, not abstract.
• Guidelines — a PDF short enough to read, an HTML site nice enough to reference.

What’s new in the last 12 months

• AI-generated brand expressions — we brief, a model drafts, we edit. For illustration, iconography, and sometimes motion frames. Dramatically faster production without the generic “AI look” when steered properly.
• Dynamic / responsive brand systems — logos and type that adapt to context (size, density, accessibility mode) via code, not by hand.
• Design-to-code automation — Figma variables mapped directly to code tokens so the dev team never re-interprets the designer’s intent.
• Voice models for AI — tone-of-voice briefs written for the AI agents and content automation we’ll wire up later. The brand shouldn’t sound different when the chatbot writes for it.

How we run a brand project

1. Strategy workshop (half-day, in person or video) — customers, competitors, positioning, emotional register.
2. Directions — three distinct routes with real copy, real imagery, real UI. Not “mood boards.”
3. Refinement — pick a direction, two rounds of revisions.
4. Build — component library, tokens, guidelines, icon set, illustration set.
5. Handover — 60-minute training session, written documentation, 30 days of free answers to questions that come up after.

Pricing & timeline

Brand refresh (for an existing business with some assets already) from $12,000, 6–8 weeks. Full brand system (from scratch or replacing a legacy identity) from $24,000, 8–12 weeks. Quoted fixed, not hourly — because brand work priced hourly always runs over.

What we won’t do

We won’t give you a logo in a week via a “brand sprint” that skips the real thinking. We won’t hand you PSDs or InDesign files from 2011. We won’t deliver a guidelines PDF with 67 pages of rules nobody will read. If the system doesn’t make your team’s next landing page easier to build, the system doesn’t work.