SEO + AI search

Search broke. Then it rebuilt itself four times in eighteen months.

Ranking on Google used to be the whole game. In 2026, buyers start their research inside Perplexity, ChatGPT Search, Claude, Google AI Overviews, Bing Copilot — and yes, still sometimes the classical ten blue links. Each of these sources cites content differently. We optimise for all of them, under one service, without pretending any of them is an upsell.

The new alphabet of search

• SEO — Classical Search Engine Optimisation for Google and Bing.
• GEO — Generative Engine Optimisation: surfacing inside AI-generated answers.
• AEO — Answer Engine Optimisation: Perplexity, You.com, Brave Search, Kagi.
• LLMO — Large Language Model Optimisation: ChatGPT Search, Claude, Gemini.
• AIO / GAIO — AI / Generative AI Optimisation umbrella.
• SGE & AI Overviews — Google’s generative snippets at the top of SERPs.
• Copilot Search — Microsoft Bing + Copilot answers in Edge and Windows.
• Entity & E-E-A-T — becoming a recognised entity that AI models cite.

What an engagement actually includes

• Technical audit — crawl, index, Core Web Vitals, rendering for AI crawlers (many sites that rank on Google are invisible to Perplexity; we find out which you are).
• Entity modelling — schema.org structured data that LLMs can actually parse into a knowledge graph. Organisation, Person, Product, Service, FAQPage, HowTo — all wired to your source of truth.
• Question-led content — because AI search is question-led, not keyword-led. We cluster by intent and by the specific phrasings users put into prompts.
• Citation-worthy structure — content formatted so it’s quotable by answer engines: clear claims, cited sources, timestamp discipline, unambiguous attribution.
• Digital PR & source-authority building — real earned mentions in outlets that feed the AI training and retrieval pipelines. Not guest-post farms.
• Monthly reporting with AI-visibility tracking alongside classical SERP positions.

How we track AI-search visibility

Imperfectly, honestly, usefully. Direct referral traffic from Perplexity, ChatGPT and Claude shows up in analytics. AI Overview impressions are visible in Google Search Console. For everything else, we run prompt-testing suites — asking the target LLMs the questions your buyers ask, and logging whether your brand or content is cited. Monthly. Not a polished dashboard yet; but measurable enough to steer by.

Timelines & pricing

SEO (traditional + AI search) starts at $2,400/month as a retainer. Meaningful organic growth takes 6–9 months whether you call it SEO or GEO — anyone selling you rankings in 30 days is either lying or about to break Google’s rules on your domain. We quote one-off audits separately: a standalone technical + AI-visibility audit starts at $3,800 and comes with a written 20-page report you keep regardless of what happens next.

What we won’t do

We won’t guarantee Google rankings — nobody can. We won’t buy you links from content farms or run private blog networks. We won’t stuff your pages with AI-generated filler to “increase word count.” We won’t game E-E-A-T with fake author bios. Search integrity matters, and we’d like you to still be indexed in five years.