The journal

Notes from the studio floor

Plain-English writing on what we're building, what we're seeing, and what actually works in 2026 for AI-first software companies. No recycled listicles.

Featured · 31 May 2026

Enterprise AI Rollouts: Why Most Stall and How to Avoid It

Most enterprise AI projects fail between proof-of-concept and production. Here's why, and the concrete steps to ship instead of stall.

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More from the journal

29 May 2026 · Uncategorized

Structured Data in 2026: Schema That Wins AI Citations

AI systems now reward structured data with citations and traffic. Here's what Australian founders need to know about schema markup in 2026. Read ›

29 May 2026 · Uncategorized

LLMO Playbook: Making Your Brand the Answer AI Gives

How to position your business so LLMs recommend you first—and why SEO playbooks don't work anymore. Read ›

29 May 2026 · Uncategorized

Generative Engine Optimisation: Getting Cited by ChatGPT and Gemini

How to position your business so AI models actually cite and recommend you—the SEO strategy that's already working for Australian founders. Read ›

28 May 2026 · Uncategorized

The 2026 SaaS Stack We Actually Ship On

How we build and launch AI products and web platforms in 28 days—the exact tech, infrastructure, and services we rely on. Read ›

28 May 2026 · Uncategorized

Controlling LLM Costs Before They Eat Your Runway

LLM API calls spiral fast. Here's how to architect for cost, choose the right model, and keep your AI product profitable. Read ›

26 May 2026 · Uncategorized

AI Trends Australian Founders Should Actually Act On in 2026

Forget the hype. Here's what actually matters for Australian founders building software or scaling growth in 2026—with real trade-offs and concrete next… Read ›

26 May 2026 · Uncategorized

Fixing Churn: Diagnose Before You Discount

Most founders reach for discounts when churn hits. That's backwards. Here's how to find what's actually broken—and fix it. Read ›

26 May 2026 · Uncategorized

Product Analytics That Drive Decisions, Not Dashboards

Most founders track metrics nobody acts on. Here's how to build analytics that change what you actually build next. Read ›

26 May 2026 · Uncategorized

Automation ROI: Finding the Work Worth Automating First

Not all work deserves automation. Here's how to spot which tasks will actually return money, and which will just burn your budget. Read ›

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The AI SaaS Buyer's Checklist

17 questions to ask before signing any AI SaaS quote. We wrote it after watching too many founders pay for what was essentially a GPT wrapper and a maintenance bill.

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