In short: we use a small number of cookies. Some are essential (the site literally won’t work without them). The rest — analytics and marketing — only run after you accept the cookie banner. You can change your mind at any time via the “Cookie settings” link in the footer.
Last updated: 17 April 2026 · Version 1.0
1. What a cookie is
A cookie is a small text file placed on your device when you visit a website. It lets the site recognise you on subsequent visits and remember preferences or actions. “Similar technologies” include local storage, session storage, pixels, and SDKs that perform equivalent functions. For the rest of this page we just say “cookies” to cover all of them.
2. How we use cookies
We group cookies into three categories, consistent with the approach recommended by the Office of the Australian Information Commissioner and by EU / UK guidance:
Category A — Essential (always on)
These cookies are necessary for the website to function. Without them, pages won’t load, forms won’t submit, and logged-in areas won’t work. They don’t track you across the web.
- Session cookies — keep you signed in during a visit. Expire when you close the browser.
- CSRF / security cookies — protect against cross-site request forgery on our forms.
- Cookie-consent preference — remembers your cookie choices so we don’t ask you every page. Expires after 12 months.
- Load-balancer and cache cookies — route your requests efficiently via our hosting.
Category B — Analytics (consent required)
These help us understand how the site is being used so we can improve it. They do not identify you personally. Set only after you accept the cookie banner.
- Google Analytics 4 (
_ga,_ga_*) — aggregated page views, traffic sources, session behaviour. Expires after 13 months. IP anonymisation enabled. - Microsoft Clarity (
_clck,_clsk) — session recordings and heatmaps for UX research. Masks all text input by default.
Category C — Marketing (consent required)
These let us measure the effectiveness of our marketing and, in some cases, show relevant ads on other platforms. Set only with your consent.
- Google Ads (
_gcl_*) — conversion tracking for our paid campaigns. - Meta Pixel (
_fbp) — attribution and custom-audience building for Meta (Facebook, Instagram) ads. - LinkedIn Insight Tag (
li_*) — attribution and retargeting for LinkedIn campaigns.
3. Managing your cookie preferences
On your first visit to our website, we show a cookie banner with three choices:
- Accept all — enables analytics and marketing cookies in addition to essential.
- Reject non-essential — only essential cookies are set.
- Customise — choose per category.
You can change your choices at any time via the “Cookie settings” link in the footer. Changes take effect immediately; existing non-essential cookies are cleared when you withdraw consent.
4. Browser-level controls
Most browsers let you block or delete cookies, or warn you before accepting them. Refer to your browser’s help documentation for specific instructions:
If you block essential cookies, parts of the site (forms, navigation state) may not function correctly.
5. Do Not Track
Our website respects the Global Privacy Control (GPC) signal where your browser sends it. When GPC is detected, we treat it as a withdrawal of consent to analytics and marketing cookies and apply the equivalent of “Reject non-essential.” The legacy Do Not Track (DNT) header is not widely supported and we don’t rely on it alone.
6. Consent Mode and advertising integrations
We implement Google’s Consent Mode v2 and Meta’s equivalent. That means when you refuse marketing cookies, we still send the minimum signals our advertising partners need to measure campaigns in aggregate, but we do not send any identifiers that would allow them to recognise you personally.
7. Cookies set by our service providers
Some cookies are set by third-party services integrated into our site. These services have their own privacy policies:
- Google — policies.google.com/privacy
- Microsoft — privacy.microsoft.com
- Meta — facebook.com/privacy/policy
- LinkedIn — linkedin.com/legal/privacy-policy
8. Updates to this notice
When we change the cookies we use, we update this notice and, for material changes, re-prompt you for consent through the cookie banner. The current version is always at amoradigital.com.au/cookies/.
9. Contact
Questions about cookies or how to exercise your rights go to privacy@amoradigital.com.au.