Tools & stack

Opinionated by default.
Flexible when it matters.

The stack we use on a typical engagement. We'll meet you on whatever you already run; when you ask us what we'd pick from scratch, this is it.

WordPress Shopify WooCommerce Next.js Astro Laravel Cloudways Vercel Cloudflare SiteGround

01 Build

Where the site and the software live.

  • WordPress + custom themes — for content-driven sites where editors need control without a rebuild.
  • Shopify (incl. Plus) — for DTC and B2B e-commerce up to serious scale.
  • WooCommerce — when the commerce layer has to live inside a WordPress content site.
  • Next.js / Astro — for product-led marketing sites that need custom interactions.
  • PHP 8+ / MySQL 8 — our server baseline on managed hosting.

02 Design

Where the look, voice and pattern library live.

  • Figma — design, prototyping, component libraries, design tokens.
  • Framer — prototyping interactive motion when it helps the pitch.
  • Lottie / Rive — lightweight UI motion without video weight.
  • Webflow — occasionally, for marketing sites where the client writes more than they code.

03 Measurement

How we know if it's working.

  • GA4 + GTM server-side — proper event taxonomy, consent mode, enhanced conversions.
  • Microsoft Clarity — free session replay that doesn't fight your privacy policy.
  • Looker Studio — reporting your team can actually read without a walkthrough.
  • Search Console + Bing Webmaster — because SEO isn't one search engine.

04 Marketing automation

Where customers hear from you after they leave the site.

  • Klaviyo — e-commerce email + SMS.
  • HubSpot — B2B CRM, lifecycle marketing and sales enablement.
  • Mailchimp / Campaign Monitor — smaller lists, simpler needs.
  • Fluent Forms / Gravity Forms — when WordPress is doing lead capture.

05 Paid media

Where the dollars go.

  • Google Ads — Search, Performance Max, YouTube, Demand Gen.
  • Meta Ads — Facebook + Instagram, advantage+ shopping when it earns it.
  • LinkedIn Ads — B2B, carefully, because it's expensive and worth every cent when targeted right.
  • Reddit Ads — niche B2B and niche B2C communities.

06 Workflow & delivery

How we run projects internally and with you.

  • Linear — issue tracking, roadmap.
  • Notion — shared client workspace: scopes, docs, weekly updates.
  • Loom — async demos and handovers that beat a 30-min call.
  • Git (GitHub private) — all code versioned; you get admin on your repo.
PHP 8 MySQL 8 TypeScript React Sass Tailwind Redis Elasticsearch Stripe Twilio Mailgun Playwright Cypress GitHub Actions

Stack principles

How we pick tools

A

Boring where it matters

Rails / WordPress / Laravel over the shiny new thing. The boring stack is faster to hire for, cheaper to run, and won't be deprecated next quarter.

B

Open where you can own it

Open source preferred. You should be able to host your site somewhere else tomorrow without paying anyone a ransom.

C

Integrated where it saves time

We'll buy a paid tool every time. We just won't buy the enterprise plan before you're using the starter one properly.

Tech & tools, answered

Stack FAQs

What platforms and tools do you work with?

WordPress, Shopify, WooCommerce, Next.js, Figma, Cloudflare, Stripe, GA4, Google and Meta Ads, Klaviyo and HubSpot — plus AI tooling across Claude, GPT and open-weight models. We are fluent in your stack or ours.

Do I have to use your tech stack?

No. We bring our work into your existing stack rather than forcing a switch. If something genuinely needs replacing, we make the case and let you decide.

Ready to stop guessing and start growing?

Book a 30-minute strategy call. No pitch, no pressure — just a clear read on what's working, what isn't, and where the lift is.

Book your strategy call