GEO β Generative Engine Optimisation β is the work that gets your business cited inside ChatGPT, Perplexity, Claude and Google AI Overviews. Here’s what it actually costs in Australia, what you’re paying for, and how the return compares to paid ads.
What are you paying for?
A GEO program isn’t a single deliverable β it’s an ongoing effort across a few moving parts:
- An AI-visibility audit β where you’re cited today across every engine, and the buyer questions you should own.
- An entity and schema foundation β Organization, Service and FAQ structured data, plus an
llms.txtfile so AI models read an accurate summary of your business. - Answer-targeted content β articles and pages written in the quotable format answer engines lift.
- Citations and digital PR β getting mentioned on the third-party sources large language models already trust, which is the single biggest lever on whether you get cited.
- Multi-engine monitoring β tracking your “share of answer” across ChatGPT, Perplexity, Claude and Google AI Overviews, reported monthly.
Typical GEO pricing in Australia
At Amora Digital, GEO is delivered in fixed-scope monthly packages β quoted in writing, 100% Australian, and month-to-month after an initial 90-day runway:
- GEO Starter β from $2,400/month. For local and small businesses starting to show up in AI answers: audit, schema and
llms.txtfoundation, two content pieces a month, fifteen prompts tracked across ChatGPT, Perplexity and Google AI Overviews, and a monthly report. - GEO Growth β from $4,800/month. For businesses serious about owning their category: everything in Starter plus citation and digital-PR outreach, four content pieces a month, forty prompts across all five engines, competitor tracking and a monthly strategy call.
- GEO Dominate β from $8,900/month. For market leaders: an aggressive content and citation campaign, 100+ prompts, multi-location tracking, a dedicated strategist and a live share-of-answer dashboard.
Prefer to see where you stand first? A standalone Deep AI-Visibility Audit is available as a one-off, and the fee is credited to your first month if you start a program within 30 days.
GEO vs paid ads: the ROI case
Here’s why GEO often pays for itself. When a buyer asks an AI “who’s the best in my category?”, the engine returns a shortlist of two or three names that the buyer treats like a recommendation from a friend β pre-vetted, high-trust, delivered at the exact moment they’re deciding who to call. One placement in front of a high-intent buyer like that can be worth more than a whole month of ad spend β and unlike ads, the authority you build compounds and keeps working after you stop paying.
Is GEO worth it for a small business?
Often more than for big brands. Answer engines reward clear, specific, trustworthy information β and a focused local business with real expertise is exactly the kind of entity they like to cite. You don’t need a household name; you need to be legible to the machines and present where your buyers are asking.
The bottom line
GEO in Australia starts around $2,400/month for an ongoing program, with standalone audits available if you want to test the water. The right number for you depends on your market and competition β but the comparison that matters isn’t “how much does GEO cost,” it’s “what is it worth to be the business AI recommends?”
Find out where you stand. Amora Digital offers a free AI-visibility audit and transparent GEO packages. Book your free audit →