AI sales teams

A sales team that never sleeps, never churns, never forgets the follow-up

Hiring a sales team is slow, expensive and fragile. A good SDR takes six months to ramp, leaves in eighteen, and costs you $120K all-in when you add base, commission, tooling and management. We build AI sales systems that replace or augment most of that work — lead generation through closing-call handoff — running 24/7, in Australian English, at a fraction of the run-rate.

The five layers of a fully automated sales team

1. Lead generation

• Data sources: Apollo, Clay, LinkedIn Sales Navigator, ZoomInfo, custom scrapers for industry directories and job boards.
• Enrichment: firmographic, technographic, intent (Bombora, G2), recent-news signals.
• ICP scoring: AI-driven matching against your ideal customer profile, dedup against your CRM, routing by territory, product line or rep.
• Output: a clean, scored, deduplicated prospect queue your reps actually want to work — or that the downstream AI handles directly.

2. Nurture orchestration

• Multi-channel cadences: email, SMS and voice in one orchestrated flow — not three disconnected tools pretending to be a stack.
• Adaptive logic: the AI reads replies, detects sentiment shifts, and reroutes leads between hot, warm, long-nurture and disqualify tracks without human intervention.
• Content engine: templates + LLM-generated personalisation for each touch — referencing the prospect’s industry, company news, or previous interaction.
• Integrations: Customer.io, Klaviyo, HubSpot, Mailchimp, or custom — whichever your team already uses.

3. SMS (inbound and outbound)

• Compliant Australian SMS via Twilio, Messagebird or ClickSend — with proper sender IDs, STOP/HELP automation, and the regulatory disclosures the Spam Act requires.
• Two-way with memory: the AI remembers the full conversation per contact, not just the last message.
• Intent detection: questions routed to FAQ answers, booking requests routed to calendar flows, unhappy replies routed to a human immediately.
• Handoff triggers: you define the conditions under which the AI hands a conversation to a real salesperson — “mentioned budget,” “asked for demo,” “replied three times,” whatever fits your funnel.

4. Voice AI (inbound and outbound)

• Realtime voice agents built on Vapi, Retell, Deepgram and ElevenLabs — sub-second latency, natural turn-taking, Australian English voices.
• Outbound use cases: cold calling, reactivation of cold leads, post-meeting follow-up, no-show recovery, survey and feedback collection.
• Inbound use cases: qualification of new inbound leads, appointment booking, after-hours receptionist, triage to the right human or department.
• Full transcripts and recordings stored and synced to your CRM. Every call is searchable and auditable.
• Handoff to human: warm transfer to a specific rep based on lead score, intent, or prospect request — not a cold dump into a queue.

5. CRM integration + reporting

• Bi-directional sync with HubSpot, Salesforce, Pipedrive, Close, Attio — every AI interaction logged as a CRM activity, every CRM update reflected back in the AI’s context.
• Plain-English reporting: monthly summary of conversations initiated, leads qualified, meetings booked, deals closed, pipeline added. Written in sentences, not dashboards.
• Continuous improvement loop: we review failure modes monthly and retune prompts, scripts and handoff triggers.

What’s new (last 12 months)

• Sub-second voice latency — realtime voice APIs finally crossed the threshold where the AI feels like a person, not a robocall. Turn-taking works. Interruptions work. Holding a coherent thread across a 10-minute call works.
• Multi-agent call orchestration — specialised agents for different call phases (intro, discovery, objection-handling, close-or-handoff) with smooth transitions between them.
• On-device context — the AI holds the full CRM context for the lead as it calls, and references it naturally (“I saw you downloaded our RFP template last Tuesday…”).
• Compliance-aware generation — built-in guardrails for the Spam Act (Australia), TCPA (US), GDPR (EU), consent capture, do-not-call list checking.

Typical engagements & investment

• SDR replacement — outbound lead sourcing + email and SMS nurture. From $35K setup + $3,500/month. 4–6 week deployment.
• Full multi-channel sales team — lead gen, nurture, SMS, voice, handoff, CRM integration. From $120K setup + $6,500/month. 8–12 week deployment.
• Enterprise integration — the above plus bespoke CRM flows, custom guardrails, multi-brand / multi-region support, full audit and governance layer. From $240K setup + $12,000/month. 12–20 week deployment.

Monthly usage charges (Twilio SMS, ElevenLabs voice minutes, OpenAI / Anthropic tokens, etc.) are billed at cost on top of the setup and management fee — we never mark up third-party APIs.

Who this is for

• B2B sales teams who want to 3–10× outbound capacity without adding headcount.
• Professional services firms (legal, accounting, consulting) whose partners can’t afford to do unqualified discovery calls.
• Inbound-heavy businesses (clinics, home services, trades) whose reception can’t keep up, losing enquiries to voicemail.
• E-commerce and SaaS teams with big top-of-funnel but weak nurture and re-engagement.

What we won’t do

• We won’t deploy a voice agent that pretends to be human when asked directly. Identity disclosure is baked in — the law and decency both require it.
• We won’t run spam-law-breaking outbound SMS or voice campaigns. If your list isn’t consented, we’re not the right partner.
• We won’t charge you a percentage of the revenue the system generates. Flat setup, flat monthly, usage at cost. Your upside is yours.
• We won’t hand you a black-box you can’t operate. Every flow, every prompt, every trigger lives in source control you can read. When you leave, you leave with everything.