Web design & development

A website should earn its keep by the end of month two

Most agency websites are a pretty file dump. Ours are built as revenue instruments — the structure, copy, analytics and speed working together so that by the time the launch champagne is flat, you can already point to the numbers the project was meant to move.

What we actually build

• Marketing sites on WordPress, Astro or Next.js. Custom design, component libraries, CMS that editors can actually edit.
• E-commerce storefronts on Shopify (including Plus), WooCommerce, or headless Shopify with a custom front-end when the catalog demands it.
• Product & SaaS sites for technical audiences — docs, changelogs, pricing calculators, interactive demos that don’t require a call-to-action popup fighting for attention.
• Internal tools & dashboards — admin consoles, customer portals, operations views. The boring, useful stuff most agencies punt to an offshore subcontractor.

The baseline (non-negotiable)

• Core Web Vitals budget: LCP < 2.5s, INP < 200ms, CLS < 0.1 on mobile, from day one.
• Accessibility to WCAG 2.1 AA — real keyboard navigation, semantic landmarks, proper focus management.
• Schema.org structured data wired to every relevant entity — so both Google and the new AI answer engines can parse you correctly.
• Analytics that actually fire on real events, not just page views. GA4 + optional Clarity, plus server-side tagging for the things that matter.
• 12-month warranty on every line of code we ship.

What’s new in the last 12 months

• AI-native content operations — editorial workflows where LLMs draft, humans edit, and the publish button still belongs to a person. We set these up with guardrails, not just API keys.
• Generative UI blocks — onboarding and product-tour components that adapt to the user’s stated intent via LLM reasoning, cached for speed.
• Server-side rendering with edge runtime — Next.js / Astro at the edge, sub-100ms responses from anywhere in Australia, streaming for perceived speed.
• AI crawler optimisation — every page structured so Perplexity, ChatGPT Search, Claude and AI Overviews can parse, cite and recommend it.

Pricing & timeline

Starter sites from $4,900 (2–3 weeks). Bespoke small-business sites from $9,800 (4–8 weeks). Mid-market marketing sites from $19,500 (8–14 weeks). E-commerce from $24,500. Every quote is fixed scope, in writing, before you pay a cent. See the pricing page for what’s included in each tier.

Who this is for

Australian businesses that are past “pre-revenue” and need their website to start pulling its weight. Founders who would rather work with one senior operator than a committee of account managers. Teams tired of agency theatre — the kick-off deck, the endless revisions, the handover to juniors.

What we won’t do

We won’t build anything on a proprietary page-builder that locks you into our ecosystem. We won’t host your site on infrastructure you can’t access. We won’t charge you monthly for “unlimited changes” where the definition of “change” keeps mysteriously shrinking. You own the site, the code, the hosting and the analytics — day one and the day you leave.